The N'Namdi Atelier presents a two-part workshop/lecture series featuring cultural producer, communications specialist and artist Janice Bond. The workshop series will explore collaborative ways of branding and marketing creative practices for artists, makers, and other creative entrepreneurs.
YOUr Art, YOUr Brand, YOUr Business, YOUr Being Part I: Branding and Authenticity in the Arts Strategic Planning Workshop
In this session, creative entrepreneurs will explore strategies to more effectively present themselves and their work, discuss topics such as co-branding through collaboration; assets; technology and look at timelines to achieve goals. Additionally, creatives will develop their brand statement, and begin developing an outline for short and long-term brand strategies.